We’ve had the privilege of redoing some…shall we say “not so good?” websites. In fact, we’re continually surprised by the out-of-date additions still being tacked on to what could be great sites. Sure the mainstream web has only been around for just over a decade, but nothing has changed more in 10 years than the online space. And if a website was made in 2001 – and hasn’t had any updates – it’s probably time for a refresh. Hell, we’ve seen sites made in 2012 that still hark of web 1.0. Don’t get stuck in the muck. Below is our list of 7 website No-Nos. Yes, there will be sarcasm.
1) A WEATHER APP – So let me get this straight: you’re a car dealer AND a weather man? Talent. These clunky and oddly placed third-party apps are reminiscent of the early 2000′s when sites were concerned with simply “having content”. Today, relevancy trumps information. Unless you’re in an industry that depends on the weather (like skiing) it’s time to ditch the sunshine icons. It’s 45 degrees and cloudy in Greenville today. (I checked my iPhone).
2) CLIPART - Oh. My. Gosh. No excuses for clipart. Thank you, Microsoft for Windows 7, but otherwise, your clipart continues to devalue even the most important pieces of literature. With millions of free photos at your disposal, please don’t revert to the kindergarten of photo-land. In fact, here’s a link to a great site for free stock images: http://www.sxc.hu/. It’s not all epic, but hey, it’s a thousand levels up from the barrel of clipart. For more on this topic, you can check out our previous post WHY GOOD PHOTOS ARE ALWAYS A GOOD IDEA.
3) ANIMATED BACKGROUNDS – I’m not making this stuff up…we’re still seeing these dizzying backgrounds – especially around the holidays. What am I talking about ? Backgrounds with floating snow just because it’s December. Your background should speak to your brand, not to the season.
4) VISITOR COUNT – Whoa! Look at you! 112,342 visitors…since 2005. Ok, and that helps me why? Exactly. Another archaic symbol, these little dudes have been left behind by Google Analytics and a host of other web traffic tools. Seeing a visitor count is like staring at a pair of parachute pants. Sure, they were cool for five minutes. And then people came to their senses. (I’ve included both pics below.)
5) GUESTBOOK – Sign our guestbook! No.
6) MUSIC – Mute, mute, mute, mute…! And the theme from Titanic, really?!
7) ANIMATED GIF BANNERS – I would have included an example, but the thought of placing an animated gif on the page just irked me too much. Take ‘em off, people! (…the banners).
Remember, a website shouldn’t grab your attention through gimmicks and props. Simple menus, clean aesthetics, and relevant. These are the marks of a great website.
Have some things on websites that annoy you? Feel free to expound!