5 FACEBOOK TIPS FOR SMALL BUSINESSES

After we’ve helped clients launch their website, the next step is usually for them to begin marketing their business. Most clients already have a strong, offline network of customers; however, their online presence has been either scarce or non-existent. Our

5 FACEBOOK TIPS FOR SMALL BUSINESSES

After we’ve helped clients launch their website, the next step is usually for them to begin marketing their business. Most clients already have a strong, offline network of customers; however, their online presence has been either scarce or non-existent. Our

LESS IS MORE: WHY AUTHENTICITY NOW MATTERS TO GOOGLE

The online space is changing – again. This time, though, the change is not so much about what websites are saying, but about what they’re not saying. They’re saying less. And it’s not a “text vs. graphics” shift, as much

LESS IS MORE: WHY AUTHENTICITY NOW MATTERS TO GOOGLE

The online space is changing – again. This time, though, the change is not so much about what websites are saying, but about what they’re not saying. They’re saying less. And it’s not a “text vs. graphics” shift, as much

STOP BEING AWKWARD. 6 SOCIAL ANNOYANCES IN BUSINESS.

We’ve discussed 7 NO-NOs for websites, but today we’re taking the advice offline. Below are 6 social annoyances and what they convey. In an age of cell phones, number 1 is a biggie. (We’re talking to you, loud restaurant phone

STOP BEING AWKWARD. 6 SOCIAL ANNOYANCES IN BUSINESS.

We’ve discussed 7 NO-NOs for websites, but today we’re taking the advice offline. Below are 6 social annoyances and what they convey. In an age of cell phones, number 1 is a biggie. (We’re talking to you, loud restaurant phone

HOW POWERPOINT RUINED AMERICA: TEMPLATES THAT BOXED IN A GENERATION

Notice I didn’t say presentations ruined America. But PowerPoint. PowerPoint ruined a generation of business leaders. The boxed-in nature of PowerPoint defined a generation of students. Teachers across America asked children to create presentations with charts, graphs, and clipart. Slideshows

HOW POWERPOINT RUINED AMERICA: TEMPLATES THAT BOXED IN A GENERATION

Notice I didn’t say presentations ruined America. But PowerPoint. PowerPoint ruined a generation of business leaders. The boxed-in nature of PowerPoint defined a generation of students. Teachers across America asked children to create presentations with charts, graphs, and clipart. Slideshows

SOMETIMES THE BEST CAMPAIGNS DON’T SELL ANYTHING

THE CAMPAIGN In a recent PR campaign by Heineken, guests at JFK International Airport are asked to push a button, drop everything, and change their departure plans to a new destination. When visitors push the button, a random, exotic destination

SOMETIMES THE BEST CAMPAIGNS DON’T SELL ANYTHING

THE CAMPAIGN In a recent PR campaign by Heineken, guests at JFK International Airport are asked to push a button, drop everything, and change their departure plans to a new destination. When visitors push the button, a random, exotic destination

WHAT’S IN A NAME? EVERYTHING. GUIDELINES TO A BETTER BRAND NAME

Confession time. I recently found out that “Bill” is short for “William.” (Insert your laughter here.) I’m sorry. I guessed I missed the conventional naming day in school. I mean…I just always thought my friends who were named “Bill” were

WHAT’S IN A NAME? EVERYTHING. GUIDELINES TO A BETTER BRAND NAME

Confession time. I recently found out that “Bill” is short for “William.” (Insert your laughter here.) I’m sorry. I guessed I missed the conventional naming day in school. I mean…I just always thought my friends who were named “Bill” were

3 BIG QUESTIONS FOR EVERY NEW BUSINESS OWNER

No frills here. We’re getting straight to the point. Here are three big questions that every new business owner needs to ask themselves before – and after – starting a new business. If you’re OCD, you could even ask yourself

3 BIG QUESTIONS FOR EVERY NEW BUSINESS OWNER

No frills here. We’re getting straight to the point. Here are three big questions that every new business owner needs to ask themselves before – and after – starting a new business. If you’re OCD, you could even ask yourself