7 FONTS NO ONE SHOULD EVER USE. EVER.

We love talking about fonts. Not only are they ubiquitous to life, but they’re the unsung heroes of a good brand. Fonts alone can often define a brand or even a company – think Barbie, Firestone, and KitchenAid. With that said, here’s a list of fonts that should never be used. Forget about them. Don’t underline them. Don’t italicize them. And especially don’t bold them.

1) Papyrus – I’ve seen papyrus in everything from invitations to spas. I’m not sure what the fascination is with italicized ancient handwriting, but last I checked, Egyptians used papyrus to write ON…it wasn’t a font. In fact, hieroglyphs has more appeal than this overused standby. 

2) Comic Sans – The joke is up. This font sucks. Let’s go one step further. All computers after 1999 should have a program to automatically remove this font. If you see Comic Sans, it’s safe to assume the user used Windows 95. Sure, they probably used a new laptop…but can we really be sure? 

3) Zapfino –  Zapfino is a distant cousin of Papyrus but overdressed and with too much makeup. Reading a sentence written in Zapfino is like reading a letter from Alexander Hamilton. Anymore 18th century flair, and we all might as well be saying “‘Ello gov’nuh,” and powdering our wigs. 

4) Broadway – Oklahoma was a great play, but the font of Broadway should stay on Broadway. Don’t try to sing your way out of this one. If you’re typing in Broadway, just go ahead and stop.  

5) Curlz – Though it may be fun, unless you’re marketing to 6 year old girls, please avoid at all costs. 

6) Copperplate Gothic – I actually love this font. Or I did until EVERYONE started using it. I’m hoping that someday…maybe not tomorrow or even 10 years from now…I’ll be able to once again type in Copperplate Gothic. Could everyone just stop using it? Thanks!

7) Times New Roman – First, let’s clear the confusion. It’s Times New Roman, NOT RomanS. Secondly, don’t worry, we’re not asking you to toss this one. Just keep its use limited to professional papers and reports. Need a catchy headline or banner text? Just because it’s bolded, underlined, and colored, it’s still Times New Roman. 

Have a font we missed? List them below. We can all have a hand in helping to clean up the text space!

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At page1, we specialize in small business marketing with an emphasis on story development and branding. This blog is dedicated to the idea that creativity is meant for sharing and that true collaboration is shared over coffee - not a boardroom.

276 comments

  1. only1chrisds

    Arial is used alot but it’s neutral and convenient. There’s nothing wrong with it; I’m glad it didn’t appear on the list!

  2. only1chrisds

    Reblogged this on Chris DS and commented:
    Never thought I’d read a post all about Fonts and be interested in it…

  3. I’m going to stand up for Zapfino. It makes me feel fancy.

  4. oh snap. I totally use Zapfino. It’s just. so. pretty.

  5. oh my god i HATE PAPYRUS!!!!! it’s the worst of the fonts!!!! and agreed, for some reason spas always use it.

    comic sans is toooo 90s.

    i was definitely guilty of curlz when i was a 12 year old girl. now my go-to font is georgia. :)

  6. Nina

    Personally, I think Arial is the font equivalent of Coldplay.

    I heard a vicious rumour that Comic Sans has become popular because it’s easier for people with dyslexia to read than other fonts. True?

  7. I agree with you 100 percent some of these fonts can barely be read especially when they make them colors like yellow or orange! Great posts thanks for getting the word out!

  8. You really must be bored to pick on fonts. I think anyone can use whatever they want and like. If you don’t like it, don’t look.

  9. After months of terrible customer service, my bank sent me a document in such an illegible script (‘Barclays Sans’ wtf?) that I couldn’t read it until I changed the font. I decided that was the last straw of unprofessionalism and left them – so font really can affect the way you’re perceived by clients, readers, markers, and most certainly recruiters, and it can even lose customers!

  10. You know that you have a bad project partner when their part of the report is written in size 18 comic sans. No. Just no.

  11. well, bummer. I like all those fonts for certain things. like writing. but maybe not for blog writing…OK…not blog writing. just for writing writing. In my journal…where no one will be reading it but these two lil eyeballs in my head.

  12. “Hey does anyone know how I can make papyrus my default font?”

  13. Pingback: 7 Fuentes Que Nadie Debería Utilizar. Nunca. [Page1Branding] | KnowUrPC | ConoceTuPC

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  17. Hated Lords Of Salem

    Two seconds into a movie and you see its main titles in Times New Ronan, you know you’re in for a rough one.

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    the people to pay a quick visit tthe web page, that’s what this web site is providing.

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